“Reshaping a city skyline is not for the faint of heart.”

“Reshaping a city skyline
is not for the faint of heart.”

RICK BARRETT, chief EXECUTIVE officer

RICK BARRETT
chief EXECUTIVE officer

A Bold Vision that Endures

Barrett Lo Visionary Development is an audacious, acclaimed developer who creates buildings that will be relevant for the next 100 years. Through exacting standards and a passion for pushing boundaries, we build structures that redefine cities and reshape communities.

FEATURED PROJECTS

From creating the tallest residential building in Wisconsin to redefining luxury in the Milwaukee area, Barrett Lo is the name behind some of the most transformative developments in the country.

The Couture

The tallest residential building in Wisconsin, The Couture is a dynamic mixed-use development that includes retail space, a major transit hub and luxury residences with soaring views of Lake Michigan.

Wauwatosa

Our project in Wauwatosa will complete a modern mixed-use development, turning vacant space near the former Boston Store into a residential and retail experience that will create a new neighborhood.

The District @ Southridge

This best-in-class mixed use development in the Village of Greendale will create a new neighborhood that includes a village green, retail space and enviable amenities including a pool, fitness center and co-working space.

The Moderne

Located just steps from Milwaukee’s rapidly growing entertainment district, The Moderne is an iconic, contemporary building featuring luxury residences and state-of-the-art amenities.

Emerald Row Apartments

In the heart of Drexel Town Square in Oak Creek, the residences of Emerald Row offer high-end urban living with the appeal of a walkable village.

Parterre at Emerald Row

Parterre at Emerald Row includes two residential buildings arranged in a unique W-shape, offering lush gardens, private terraces and open-concept residences with upscale finishes.

Future Phases of Emerald Row

The residences of Emerald Row offer high-end urban living with the appeal of a walkable village that will soon have additional residences to offer.

More Developments to Follow

Building Through the Power of Partnerships

Barrett Lo excels at leveraging partnerships: from public-private collaborations to working closely with owners and developers. Each project rests on our ability to unite people and combine our strengths to build something greater.

our team

Intuitive. Imaginative. Intensely focused. Our Barrett Lo team leads the way to make your project profitable and provocatively different.
Rick Barret Portrait
Rick Barrett
CEO, Founding Partner
Rick Barrett, a lifelong champion of Milwaukee and principal of Barrett Lo Visionary Development, has been a developer in the Milwaukee area for more than 20 years. His innate optimism, standard of excellence and vision for the future have cemented him as one of the driving forces behind Milwaukee’s downtown renaissance. Never one to back down from a challenge, Rick’s innovative work focuses on transformative, community-shaping projects that include both residential and mixed-use projects. Rick has been consistently named one of the most influential people in Milwaukee by publications including BizTimes Milwaukee, Milwaukee Magazine, and the Milwaukee Business Journal.
Tan Lo
Tan Lo
Founding Partner

Tan Lo, principal of Barrett Lo Visionary Development and a lead financier on multiple large-scale developments, is the steady, quiet presence that helps propel Barrett Lo projects forward. Born and raised in Hong Kong, Tan arrived in Milwaukee at age 17 to study architecture and building design. Since that time, Tan has gained extensive experience in the development industry and has committed to Milwaukee – focusing on ground-up development and growing the BLVD portfolio, including through his unique ability to provide funding from overseas. Locally, Tan is recognized as one of Milwaukee’s most influential business leaders and was named to Milwaukee Business Journal’s 40 under 40 in 2015.

Joel Aizen
Joel Aizen
CHIEF FINANCIAL OFFICER

Joel Aizen, the behind-the-scenes problem solver and chief financial officer of Barrett Lo Visionary Development, recognizes the innovation and imagination inherent in transformative development and does the difficult work of bringing those images to life. His areas of expertise range from asset management to the negotiation of financial, development and tax-incremental financing (TIF) agreements – consistently ensuring that both the finer details and the bigger picture are achieved. Around Milwaukee, people know Joel as an expert – as evidenced by his being named to Milwaukee Business Journal’s 40 under 40 in 2018.

Barrett Lo in the Media

Let’s transform the city together

Reach out to BLVD to learn more about upcoming projects.